Hoi An in Quang Nam Province, Vietnam, is making waves in the tourism industry. Over the past weekend, the city’s annual “Hoi An – Summer Emotions” Sea Festival kicked off at Cua Dai, An Bang, and Tan Thanh beaches, showcasing a vibrant array of activities and solidifying Hoi An’s reputation as a coastal tourism powerhouse.
The city boasts over 7km of stunning coastline, with Cua Dai and An Bang beaches consistently ranking among the most beautiful in Asia by international travel publications. These beaches, with their pristine landscapes, lush greenery, and soft sand, are a haven for sunbathers, relaxation seekers, and adventure enthusiasts alike.
Recognizing the immense potential of this coastal gem, Hoi An’s government and local authorities are actively investing in infrastructure upgrades, expanding beach spaces, and diversifying services. This development is strategically planned to complement the city’s UNESCO World Heritage Site, the ancient town of Hoi An, creating a unique and powerful economic driver.
“We’ve seen a significant increase in coastal tourism projects, hotels, resorts, and villas in Cam An and Cua Dai,” says Mr. Le Thanh Cong, Vice Chairman of Cam An Ward People’s Committee. “Investment is rising, and activity is gradually returning to pre-pandemic levels.” This growth extends beyond just accommodation. Technical infrastructure and resettlement areas are nearing completion, paving the way for further development and transformation of the coastal wards.
A standout feature is the rapid development of coastal villa and homestay services. These establishments, often boasting wild and poetic settings, cater particularly to foreign tourists. Their architecture, blending seamlessly with nature and showcasing bold Vietnamese countryside aesthetics, has become a signature attraction. Notably, the An Bang beach community was awarded the prestigious ASEAN Continent Level House with Rooms for Tourists Award in 2016, a testament to its exceptional offerings. These accommodations not only cater to tourists seeking a connection with nature and local culture but also generate significant income and improve living standards for residents through the provision of accompanying services.
However, challenges exist. Climate change and rising sea levels have significantly eroded Cua Dai beach, posing a threat to its future and impacting nearby Tan Thanh and An Bang beaches. The city government is actively tackling this issue by collaborating with domestic and international organizations to implement coastal protection measures, focusing on critical areas. Embankments are being built, and restoration efforts are underway to ensure the long-term sustainability of these valuable beaches.
Looking ahead, Hoi An has ambitious plans. With support from central and provincial governments, the city aims to continue investing in restoring and developing new beaches, fostering a cleaner, more vibrant, and safer coastal experience. “We will maximize the potential of the coastal economic region,” asserts Mr. Tran Anh, Secretary of the City Party Committee and Chairman of the City People’s Council. This includes expanding coastal parks, creating new showers, and diversifying marine economic sectors to attract further investment, create jobs, and ultimately, elevate the overall livelihood of the people.
Hoi An’s commitment to coastal tourism is a strategic move, ensuring the city remains a top travel destination for years to come. By preserving its natural beauty, investing in infrastructure, and promoting responsible development, Hoi An is poised to become a model coastal tourism destination, offering a unique blend of cultural heritage, pristine beaches, and a thriving local community.
